cornelius alexander

cornelius alexander has written 31 posts for cornucopuia

Post – Bell Pottinger, can PR seize the opportunity to become ‘a profession’?

Without doubt, the PR story of 2017 is the expulsion from the PRCA (and subsequent entering into administration) of Bell Pottinger for its now notorious PR activities in South Africa. Despite initial comments that the problem was solely Bell Pottinger’s (and not the PR industry’s), it quickly became an issue that led to equal parts … Continue reading

Diversity 2.1: In The Year 2020 (An update)

A year ago, I wrote a blog on the continuing drive to increase the diversity of practitioners in PR.   As I wrote at the time, the push “was no longer about getting fresh talent into the industry but making greater efforts on the issues of Recruitment / Retention / Promotion.”   I concluded that … Continue reading

Community Relations?

Take a complicated issue and make it easy for the majority of people to understand. As a former journalist, that was one of the basic tenets of my trade. I never challenged this, as my colleagues told me that literacy rates in the UK were high (in 2015, 16% of adults were said to have … Continue reading


It was interesting to hear Katie Perrior’ views of her time as No10 Comms Director. But the thing which caught my ear was here critique of the make-up of the Prime Minister’s inner circle. Perrior told the BBC: “Being in the Home Office for such a long time with that being her top team she … Continue reading

Communication and media response to the Westminster attack

Blog by Stephen Waddington , Partner and Chief Engagement Officer at Ketchum, Visiting Professor in Practice at the Newcastle University,  President of the CIPR in 2014,  a Chartered PR Practitioner and a CIPR Fellow (Hon). Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations … Continue reading

PR professionals’ skills and competencies not fit for modern future proof public relations

This blog is by Stuart Bruce, an international PR adviser and trainer who is globally recognised as a pioneer in modernised public relations. The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies … Continue reading

Hacksaw Ridge

I am a soft touch when it comes to movies about self-sacrifice. Be it ‘The Magnificent Seven’ or ‘It’s A Wonderful Life’ I am drawn to stories of those who put others before themselves. However, ‘Hacksaw Ridge’ is amazing for two reasons. It is a true story about a person who in the middle of … Continue reading

Doctor Strange

Doctor Strange is a good movie. No, it is a very good movie. In fact, it is one of the best of the Marvel movies to date. Yepp, it is that good. But why isn’t it great? I mean Benedict Cumberbatch is inspired casting as Dr Steven Strange finding comic timing that he doesn’t find … Continue reading

Diversity 2.0: In The Year 2020

This month sees the annual PRSA Diversity Month. A concerted nationwide campaign to inform the PR profession in the US of the issues and the progress on the subject of Diversity in PR. A pursuit that I thought everyone would supportive. But last year while working for the Diversity Working Group, I heard a phrase … Continue reading

Should we add Customer Relations to the PR family?

Dealing with Customer Relations is not as easy or as satisfying as it should be. You can either be met with great service and have your issue resolved to your satisfaction or it can be akin to Hercules cleaning out the Augean stables; the more you are drawn in, the more horrible the experience.  Unfortunately, … Continue reading


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