cornelius alexander

cornelius alexander has written 34 posts for cornucopuia

What your CV may actually be telling employers

When did you last look at your CV? Was it to add a new entry? Before a job interview? To refresh it for a job application? A fresh coats of paint so to speak. But, when you looked at your CV what did you actually see? Likely, you saw your job history… and only that. … Continue reading

Public Relations v Publics Relations

PR is currently reviewing its place in society and this is no mere navel gazing exercise. With the concerns re AI, its place on the c-suite, issues re ethics and diversity, PR is looking to ensure that it remains relevant in a world that is becoming more connected and networked. In addition, it’s a world … Continue reading

Introducing … The Global Capabilities Framework

A few years ago, PR was having a credibility issue. An attempt by the CIPR to develop a Chartered PR status had not captured the imagination of practitioners, while the PRCA said that talk of a PR profession belongs to the 1950s and we should concentrate on being professionals. It was in this climate, Jean … Continue reading

Law or Justice: A Question Of Priorities?

“Some of the decisions we make are subject to ill-informed criticism – but how could it be otherwise when we do not provide information about why we made a decision? If all the media have to go on are lurid accounts of a crime many years ago, and do not hear how a man or … Continue reading

One Man’s Junk aka What I Did On My Holidays

‘We’re on holiday. Do you want to visit a slum?’ When you hear the world ’slum’ what image does it conjure up? When you further hear the phrase ‘Slum Tour’ what delights do you imagine? A trip to Bedlam, in which you have paid to stare at the ‘poor unfortunates’ and feel grateful that you … Continue reading

Bell Pottinger: Can PR seize the opportunity to become ‘a profession’?

Without doubt, the PR story of 2017 is the expulsion from the PRCA (and subsequent entering into administration) of Bell Pottinger for its now notorious PR activities in South Africa. Despite initial comments that the problem was solely Bell Pottinger’s (and not the PR industry’s), it quickly became an issue that led to equal parts … Continue reading

Diversity 2.1: In The Year 2020 (An update)

A year ago, I wrote a blog on the continuing drive to increase the diversity of practitioners in PR.   As I wrote at the time, the push “was no longer about getting fresh talent into the industry but making greater efforts on the issues of Recruitment / Retention / Promotion.”   I concluded that … Continue reading

Community Relations?

Take a complicated issue and make it easy for the majority of people to understand. As a former journalist, that was one of the basic tenets of my trade. I never challenged this, as my colleagues told me that literacy rates in the UK were high (in 2015, 16% of adults were said to have … Continue reading

Where Have All The “GREY HAIRS” Gone?

It was interesting to hear Katie Perrior’ views of her time as No10 Comms Director. But the thing which caught my ear was here critique of the make-up of the Prime Minister’s inner circle. Perrior told the BBC: “Being in the Home Office for such a long time with that being her top team she … Continue reading

Communication and media response to the Westminster attack

Blog by Stephen Waddington , Partner and Chief Engagement Officer at Ketchum, Visiting Professor in Practice at the Newcastle University,  President of the CIPR in 2014,  a Chartered PR Practitioner and a CIPR Fellow (Hon). Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations … Continue reading


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