Guest Blog

This category contains 5 posts

Communication and media response to the Westminster attack

Blog by Stephen Waddington , Partner and Chief Engagement Officer at Ketchum, Visiting Professor in Practice at the Newcastle University,  President of the CIPR in 2014,  a Chartered PR Practitioner and a CIPR Fellow (Hon). Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage needs to be challenged. Public relations … Continue reading

PR professionals’ skills and competencies not fit for modern future proof public relations

This blog is by Stuart Bruce, an international PR adviser and trainer who is globally recognised as a pioneer in modernised public relations. The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies … Continue reading

The future of public sector communications by Selvin Brown, Government Communication Service

Blog by: Selvin Brown, Programme Director, GCS Improvement Programme Last week, the Government Communication Service published the new Government’s first annual communications plan.  While our focus is on delivering world-class communications that support the Government’s priorities today, it is just as vital to we start to prepare for the future…today. The game is changing. The pace … Continue reading

CIPR Report Another Wake Up Call For ‘Profession’

By Matt Smith Earlier this week the CIPR (Chartered Institute of Public Relations) published its annual State of the Profession report, and it’s not an easy read. It highlights the same issues we have seen in these reports for the last few years and despite lots of talk about becoming more professional, tackling a lack of diversity and … Continue reading

State of the (solo) PR

The Chartered Institute of Public Relations published its 2015 State of the Profession report,  and the author has been reading the report and the detailed data tables to try and get a sense of the “State of the solo PR” sector. State of the (solo) PR   ABOUT THE AUTHOR Paul Wilkinson is the founder of pwcom.co.uk … Continue reading


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